APCC Publications

Consulting Success is the quarterly newsletter of APCC, available free to members only. 

Sample newsletter: 

Online version of a recent Consulting Success 
(PDF file -- requires Adobe Acrobat Reader)


Articles in the Fall 2001 issue of APCC’s newsletter are both smart and stimulating:

  • Brand Essence: Branding for Consultants: Karin Evans shares her story of "branding" her new company by identifying its vision, mission, core values, positioning statement, brand promise, and brand personality.
                        
  • Websites for Consultants: Marketing Your Services: Paula Foster, a past winner of APCC’s training award, reviews a website packed with information about how "service professionals" can market online and get more clients.
                        
  • President’s Point of View: President Marty Nord ushers in the new year with a welcome to new board members and new president Janet Cherry.
                        
  • Coming Soon... Announcing the first issue of APCC's new "e-zine," Communication Consultant. Included in the first issue: What's Hot on the Listserv, Kathy Ellis's tips on where to find ESL resources, books and articles you may want to add to your reading list, and recent presentations by APCC members.